AI Insights · Timothy · July 2022
Top 5 Social Apps Performance in El Salvador Q2 2022
Explore the performance trends of the top 5 social apps in El Salvador during Q2 2022, including downloads, revenue, and active users.
The second quarter of 2022 saw significant activity in the social app landscape in El Salvador. Here’s a look at the performance trends for the top 5 social apps, based on data from Sensor Tower.
TikTok
Throughout Q2 2022, TikTok experienced notable fluctuations in its weekly downloads, peaking at around 110K in mid-April and hitting a low of approximately 53K in early May. The app also saw a steady increase in weekly active users, starting at 961K and reaching about 1.02M by the end of June. Revenue trends showed some variation, peaking at around $3.5K in late April before stabilizing between $2K and $3K for the rest of the quarter.
Facebook maintained relatively stable weekly downloads, ranging from approximately 41K to 66K throughout the quarter. Active users showed a consistent upward trend, starting at 2.57M and reaching around 2.66M by the end of June. Revenue demonstrated minor fluctuations, peaking at $928 in late April and seeing a low of $555 in mid-June.
Who - Live Video Chat
Who - Live Video Chat had modest download numbers, fluctuating between 291 and 432 weekly downloads. The app’s active users hovered around the 2K mark, peaking at 2.39K in early April. Revenue showed a declining trend from $433 in late March to $241 by the end of June.
BuzzCast - Live Video Chat App
BuzzCast experienced growth in weekly downloads, starting at 574 and peaking at 1.34K in early June. Active users also increased, reaching a high of 8.84K in early June. Revenue trends were varied, with a peak of $398 in early May and a low of $171 in late May, before recovering to $377 by the end of June.
Bigo Live - Live Streaming App
Bigo Live saw relatively stable weekly downloads, peaking at 1.18K in early April and maintaining a range between 484 and 645 downloads for the rest of the quarter. Active users fluctuated around the 4K mark, peaking at 4.43K in early April. Revenue showed an upward trend mid-quarter, with a peak of $753 in mid-June before settling at $356 by the end of June.
For more detailed insights and data, visit Sensor Tower.
